The specialist trade will have extra time at IFMA 2001 - International Bicycle Market - from September 13-16 in Cologne to maintain its contacts with manufacturers and to generate new business. This will be made possible by the extension of the opening times on all IFMA days. For the first time, the fair's doors will be open from 8:30 a.m. In addition, IFMA will be open on Thursday (September 13) until 8:00 p.m., and on each following day up to 6:00 p.m.

KolnMesse is thus extending its specialist trade orientation. IFMA will consistently further develop the successful start of its new concept, which was initiated last year. In addition to the reintroduction of the day open to the general public, this involves a conceptual offensive that combines events and specialist themes under the motto of "trends-business-fun". Thus, for the first time - even on the days exclusively open to the trade visitors - a parallel program of events for the end-consumers will be offered.