(Boulder, CO) - After a three-year experiment in outside hosting for www.VeloNews.com, Inside Communications has brought the site back in-house and given it a complete overhaul. The result? A category-leading web site that provides better advertising opportunities for partners and more information for visitors.

"There's nothing like having the tools to manage our own site again," says Interactive Director Tim Johnson. "For example, since the soft relaunch of the VeloNews.com site in January, we've been able to post and serve advertising banners within 20 minutes of receiving them from our clients. We've also delivered higher traffic levels and better response rates."

Indeed, January 2001 traffic to VeloNews.com has been nothing short of astonishing, with an independent WebTrends analysis showing 1,346,435 page view impressions and 115,906 unique visitors. And yes, those are page views, not "hits", the inflated and meaningless statistic often mistakenly cited by web amateurs.

Moreover, visitors are spending an average of 11:25 minutes on the site. That's the best "stickiness" ever recorded by VeloNews.com in a January period, and augurs well for the upcoming race season.

To deliver the highest advertising value, VeloNews.com has also created focused and flexible advertising packages for its customers.

For further information, contact (303) 440-0601:

Michael Zellmann, ext. 109; Email mzellmann@7dogs.com
Paul Collins, ext. 173; Email pcollins@7dogs.com
Steve Brawley, ext. 140; Email sbrawley@7dogs.com
Rob Wood, ext. 126; Email rwood@7dogs.com

About Inside Communications
Founded in 1987, Inside Communications publishes VeloNews, the world's largest bicycle racing magazine on a revenue basis, and Inside Triathlon, the market-leading multisport title. The firm also publishes books under its VeloPress imprint, runs the VeloCatalog mail-order and e-commerce subsidiary, and operates VeloSwap, a leading cycling consumer show.

VeloNews.com, launched in June 1994 as the first sports magazine with a web site, delivered the highest traffic numbers of any outdoor sports magazine site last year - over 14 million page views and more than one million unique visitors. With some 15 percent of its revenue now web-based, the company is a recognized leader in evolving its business to the Internet.

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